Building AI-Discoverable Content for a Logistics Brand

The Challenge

A logistics technology provider was at capacity with client work so they weren't actively marketing but they still wanted to stay visible and build authority in their niche.

The Strategy

I created a content strategy rooted in timely, high-level industry insights. The goal was to publish thought leadership content that would keep them relevant, boost long-term discoverability and signal credibility.

How It Worked

I stayed up to date on logistics and supply chain trends, managed content calendars, and led my team to write blog posts that felt informed and thoughtful, showing the client's expertise without constantly pulling them into the writing process.

The Results

Multiple blog posts were surfaced and cited by ChatGPT, helping my client grow brand authority and stay top-of-mind in a competitive space.