Building AI-Discoverable Content for a Logistics Brand

The Challenge

A logistics technology provider was at capacity with client work and wasn’t actively marketing but they still wanted to stay visible and build authority in their niche.

The Strategy

I created a content strategy rooted in timely, high-level industry insights. The goal was to publish thought leadership that would keep them relevant, boost long-term discoverability and signal credibility.

How It Worked

I tracked key logistics and supply chain trends, created content calendars and the team wrote or edited blog posts that balanced clarity with depth, making sure they reflected the team’s expertise without demanding their time.

The Results

Multiple blog posts were surfaced and cited by ChatGPT, helping my client grow brand authority and stay top-of-mind in a competitive space, even without a formal marketing push.