An educational institution was struggling to fill open roles through their existing email outreach. Engagement was low, content was too dense and open roles were getting buried in long sends that didn’t prioritize clarity or clickability.
The Strategy
Rather than overhaul the entire system, I focused on the two things that mattered most: open rates and clicks. I rewrote subject lines to be more direct and curiosity-driven, then streamlined the body content, keeping job postings brief, benefit-focused and easy to scan.
The Process
I wrote and published the emails myself, working directly with the project manager. We used HubSpot to track performance and refine based on click data but the core strategy stayed consistent: clarity, brevity and strategic positioning of each role.
The Results
Emails consistently saw 10–15% click-through rates, a marked improvement from prior sends, with no extra tech, segmentation or incentives. Just better writing and sharper focus.